🎤 How to Craft a Brand Voice That Actually Resonates
Your brand voice is more than just words — it’s how your audience feels when they hear from you. At You Deserve More Media, we help creators and entrepreneurs develop a voice that’s not only consistent, but deeply connected to their values, audience, and goals. If your brand sounds like everyone else, it’s time to change that.
🔍 The 5 Key Elements of a Brand Voice That Resonates:
1. Clarity Over Cleverness
The Mistake: Trying too hard to sound witty or trendy.
The Fix: Focus on being clear, direct, and aligned with your message. Clarity builds trust.
2. Consistency Across Channels
The Mistake: Sounding formal on your website but casual on Instagram.
The Fix: Create voice guidelines that apply across every platform — from emails to captions.
3. Audience Alignment
The Mistake: Speaking in a tone that doesn’t match your audience’s expectations or energy.
The Fix: Use audience research to shape a voice that feels familiar, relatable, and relevant.
4. Emotional Connection
The Mistake: Keeping things too surface-level or transactional.
The Fix: Infuse your messaging with empathy, storytelling, and purpose to build deeper relationships.
5. No Defined Voice Guidelines
The Mistake: Leaving your tone up to chance (or whoever’s writing that day).
The Fix: Document your brand voice — including tone, language, do’s and don’ts — so your team stays aligned.
💡 Why This Matters:
- Voice Builds Identity: It’s how people recognize and remember you.
- Voice Builds Trust: A consistent tone makes your brand feel reliable and human.
- Voice Drives Action: The right words move people — emotionally and strategically.
✅ Ready to Find Your Voice?
- 🧠 Take the Brand Strategy Scorecard
Discover how aligned your brand voice is — and where to improve. - 📞 Book Your Free Brand Clarity Call
Let’s define a voice that’s unmistakably yours.
