We Saw a Problem with Local Media. Our Answer is “Eat with Philly.”
At You Deserve More Media, we are, by nature, strategists. But more than that, we’re creatives. We’re obsessed with a single question: Why do so many incredible stories fail to find an audience?
We looked at the media landscape in Philadelphia—a city with one of the best food scenes in the world—and we saw a disconnect. We saw a market saturated with the same five “tourist trap” stories, while hundreds of authentic, “hidden gem” restaurants and the incredible chefs behind them were being overlooked.
We saw a broken model: Great ideas with no marketing, or big marketing platforms with no authentic ideas.
Our Solution: A New Creative Model
So, we decided to build a new one.
Today, we are incredibly proud to announce “Eat with Philly,” a new digital-first food directory and media brand. This project is our creative vision, developed right here at YDM by our “Eat with Philly” team.
But as creatives, we also know that a brilliant idea is useless without brilliant execution.
We knew our team could build the brand, find the stories, and run the strategy. But to bring this vision to life, we needed more than just ideas—we needed a partner who was the absolute best at production and videography.
We needed a team that could take our creative concepts and translate them into broadcast-quality, cinematic content.
We needed New Generation TV (NGTV).
The “Perfect Pairing”: Creative + Production
This partnership is the key. We’ve built a new, full-stack media model, and it’s essential to understand the roles.
Our Role: The Creatives (YDM & The Eat with Philly Team)
- Who we are: We are the creative strategists. We are the “Eat with Philly” team.
- What we do: We develop the concepts, we find the stories, we direct the brand, and we run the marketing. We are the storytellers and the brand-builders.
Our Partner: The Production Experts (NGTV)
- Who they are: NGTV is our elite production and videography partner.
- What they do: They are the “boots on the ground” with the cameras. They are the technical and visual artists who handle the high-quality filming, editing, and post-production that brings our creative vision to life.
- Why them: They are a Black-owned, Philly-based powerhouse with the technical skill and local authenticity to capture the real Philly.
Our Mission with “Eat with Philly”
This isn’t just another food blog. It’s a complete ecosystem.
It’s what happens when a creative-first strategy is backed by flawless production and powerful marketing.
We built this platform to:
- SERVE THE AUDIENCE: Give Philly food lovers a resource they can actually trust to find the city’s best, most authentic food.
- CHAMPION SMALL BUSINESSES: Finally give the hidden gems and neighborhood eateries the spotlight and the audience they deserve.
- PROVE OUR MODEL: Show that when a great creative concept is executed by a professional production team and amplified by a real marketing engine, you can build something that truly resonates.
We are committed to building “Eat with Philly” into Philadelphia’s most-trusted food directory. We’re building a community, and we’re just getting started.
This is the new standard. Welcome to “Eat with Philly.”
– The You Deserve More Media Team
